GroupM, WPP’s media investment group, today announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace. GroupM will seek first look and first-to-market opportunities beginning with the 2024-2025 Upfront alongside advertisers including adidas, Ally, Coinbase, Discover®, Google, Mars, Nationwide, Unilever, Universal Pictures, among others.
The post GroupM Commits to Double Media Investment in Annual Women’s Sports Advertising Opportunities appeared first on GroupM.